Episode 11: The Minimalists Talk about Advertising

“Understand, every moth is drawn to light, even when that light is a flame, hot and burning, flickering, the fire tantalizing the drab creature with its blueish-white illumination. But when the moth flies too close to the flame, we all know what happens: it gets burned, incinerated by the very thing that drew it near.

For decades now, I have played the role of the moth, lured by the flame of consumerism, pop culture’s beautiful conflagration, a firestorm of lust and greed and wanting, a haunting desire to consume that which cannot be consumed, to be fulfilled by that which can never be fulfilling. A vacant proposition, leaving me empty inside, which further fuels my desire to consume. Accepting the flame for what it is, then, is important: it is necessary and beautiful and, most of all, dangerous. Realizing this, becoming aware of the danger, is difficult to do. But this is how we wake up.” - Joshua Fields Millburn

Question of the Day:

What percentage of your day did you spend in motion and what percentage did you spend accomplishing things with action?

Action of the Day:

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